Hire your first AI employee tonight. The other seven are in the book.

Your AI subscriptions did not buy you a process

You are not behind and you are not slow. You bought the tools. You watched the walkthroughs. You wrote better prompts than most people you know.

Your revenue did not move. Here is the reason, and it is structural rather than personal.

1. Someone fills in your form at 9pm. They are ready.
2. The form writes a row. The row sits there.
3. Nobody calls in the morning, because calling is not on anyone's list. It is between two lists.
4. Four days later they buy from someone slower than you who happened to answer.

No department failed. Marketing captured the lead. Sales would have called a lead they knew about. The money fell through the join between them.

That join is a seam. AI is very good at seams, and almost nobody points it there, because the tools are sold as something you use rather than something you give a job to.

The five steps, and why the order matters

A revenue chain has 12 joins in it, from what you spend through to who recommends you. Work falls through the joins rather than through the departments. We call a join a seam, and the 13th one governs the rest: no function owns the junctions between functions.

1. 01

   Find the seam

   Which handoff is costing you the most right now?

   Not which department is weakest. Which join between two of them leaks. There are 12 of these joins in a revenue chain, from spend through to advocacy, and a 13th that governs the rest: no function owns the junctions between functions. You pick one join, and you pick it by what it costs, not by what is annoying.

2. 02

   Write the job

   What exactly is this worker for?

   A job description, not a prompt. The task, the inputs it reads, the output it produces, the decisions it may make alone, and the ones it may not. If you cannot write it for a human you have just hired, you cannot write it for a worker.

3. 03

   Give it the Business Brain

   What does it need to know to be useful?

   What you sell, who buys it, your prices, your terms, your refund rules, the exceptions you always make. This is the step people skip, and skipping it is the whole reason their AI produces plausible writing about nothing. A clever prompt over no context is still no context.

4. 04

   Set the boundaries and the escalation

   What happens when it does not know?

   What it may touch and what it may not. Who it hands to, and on which signal. A worker that stops and asks is useful. A worker that guesses on a refund is a liability you installed yourself.

5. 05

   Review what it did

   Is it still doing the job?

   A short weekly read of what it handled, what it escalated, and where it was wrong. Then one change. This is the step that turns an install into something that compounds rather than something you rebuild in March.

Most AI advice is step two with none of the others. That is why a clever prompt feels impressive on Tuesday and is forgotten by Friday: nothing underneath it knows your business, nothing bounds what it may do, and nobody reads what it did.

The first one is your inbox

Email Triage is first for a boring reason: you already know what good looks like, so you can tell within a day whether it is working.

Here is the whole job, end to end.

1. 01

   It reads what came in

   Every message that landed overnight, against the context you gave it about your business.

2. 02

   It sorts into four piles

   A buying question. A support problem. A supplier or admin thread. Noise.

3. 03

   It drafts the obvious replies

   The ones that have one correct answer, written in your voice, held for you to send.

4. 04

   It routes what it should not answer

   Anything about money, a complaint, or a decision goes to a person, with the thread summarised.

5. 05

   It tells you what it did

   One short log. What it handled, what it escalated, what it was unsure about.

And the part that makes it safe to leave running

Anything it has not seen before, anything about price or refund, and anything where it scores its own confidence low: it stops and hands over. A worker that guesses on those is worse than no worker.

What this does not do: it does not close anybody, it does not create revenue, and it does not make a decision you would want to make yourself. It gives you back the first hour of your day and it stops things going unanswered. That is the first install, not the last one.

Three of the engagements this came from

Everything below is a record of consulting work Jon was paid for. None of it is a review of this book, and none of it is a result a reader should expect. A payment record proves a payment. A signed agreement proves a relationship. A testimonial proves that the person said it. They are different things and they are labelled separately.

Frank Kern

What was happeningA list segment his team had written off. Nobody owned the handoff between "this lead did not buy the main offer" and "this lead hears about anything else".

What we didWe built the offer that sits below the main one and the sequence that carries a declined buyer into it, then ran it against the segment already in the account.

What the record showsThe record is a bank statement: $41,253 received inside three days, with no new ad spend. He has hired us four more times since.

In the bookThis is seam 06, one thing to sell at one price. Chapter 6 is the AI employee that watches for a decline and runs the next offer without anyone remembering to.

John Crestani

What was happening43,297 people on a list nobody was emailing. The capture worked. The contact never happened.

What we didWe took over the list and ran it: segmentation, sending, and the follow up on every reply.

What the record showsPayment records across fifteen consecutive weeks, at $10,000 to $30,000 a week. That is revenue from the list, not profit, and it is the engagement total rather than his whole business.

In the bookSeam 03, what you collect never reaches whoever contacts them. Chapter 3 installs the worker that does the contacting.

AI Acquisition

What was happeningA 22 closer sales floor losing most of its booked calls before anyone showed up to them.

What we didWe rebuilt the confirmation and reminder path between booking and the call, and the scripts the floor used on the no shows.

What the record showsShow rate on the tracked cohort moved from 23.2% to 33.2% over four weeks, which is 10 percentage points, about 43% better than where it started. The floor collected $1,322,312 in that month. That is the month's total, not the amount the change caused.

In the bookSeam 05, chasing the drop instead of preventing it. Chapter 5 is the worker that works the gap between a booking and a call.

Those were done by hand, over years, by people. The book is how the same moves get installed as standing jobs instead of as a retainer.

What $7 gets you

BookThe INSTALL book

245 pages, 14 chapters, 4 appendices. Every chapter ends with the install spec for the AI employee that does that job.

Template8 AI employee job descriptions

One per job, in the order to install them. Each names the task, the inputs it needs, what it may decide alone, and what it must escalate.

TemplateThe brand voice template

Fill it once. Every worker you install afterwards writes like you instead of like a chatbot.

TemplateThe Business Brain starter, 12 sections

The context a worker needs to be useful: what you sell, who buys, your prices, your terms, your refund rules, your exceptions. This is the part people skip, and it is why their AI stays generic.

VideoThe first install, on video

Watch Email Triage set up end to end before you try it yourself.

RoutineThe Friday check-in

A short weekly routine for reading what your workers actually did, so nothing runs unwatched for a month.

RoutineThe drift log

Where you record a worker going wrong and what you changed. This is how the system improves instead of being rebuilt.

RoutineThe 80 point business health check

A diagnostic for finding which handoff is costing you most, so you install in the order that pays first.

CommunityThe reader community

Where readers post installs that worked, installs that broke, and the fixes. Included, no separate fee.

What happens after you pay

1. 01

   You get a sign in link by email

   No password to pick. The link opens your library, where the book and every template live.

   about a minute

2. 02

   You fill in the Business Brain starter

   12 short sections about your own business. Do it once. Every worker you install afterwards reads it.

   half an hour, honestly

3. 03

   You install Email Triage

   Follow the job description and the video. You will need an AI account of your own and access to the inbox you want it to read.

   an evening

4. 04

   You read its log on Friday

   The check in template tells you what to look at. If it got something wrong, the drift log is where that goes.

   fifteen minutes a week

What it costs you beyond the book

An AI account

A paid plan from an AI provider, or a self hosted model if you run your own. You buy this yourself and it is not included.

Whatever connects it to your inbox

Some people use tools they already pay for. Some add one. Readers report roughly $20 to $150 a month at this stage, depending on what they already have.

Your attention, weekly

A worker nobody reads drifts. The Friday routine exists because this is the step that decides whether it still works in month three.

Those numbers are what readers report, not a quote from us. The later chapters describe larger setups, and the book says plainly where each one lands.

The whole record, in one place

Everything below is a record of consulting work Jon was paid for. None of it is a review of this book, and none of it is a result a reader should expect. A payment record proves a payment. A signed agreement proves a relationship. A testimonial proves that the person said it. They are different things and they are labelled separately.

Payment records and signed agreements

Each one opens full size. These prove a payment or a relationship, which is not the same as proving an outcome.

On camera

Six operators, in their own words, about working with Jon. Captions are available on every one.

• 0:41

  Daniel Doan · #1 global copywriting freelancer

  You can tell that Jon is a true master at sales.

• 1:06

  David Laster · #1 DM sales marketer

  He improved my whole sales process.

• 0:48

  Antonio Boffanuso · CEO, Hoski Media

  Jon's ability to get an emotional reaction from your audience is unmatched.

• 1:05

  Josh Cousins · #1 organic Facebook marketer

  You can tell Jon and his team actually care.

• 0:32

  Laura Hanson

  Jon was such an incredible help.

• 0:15

  Maria Bernet

  A better entire sales process for my business.

In writing

Verbatim. Where someone states a revenue or profit figure, that is their own characterisation of their own business, not a number we measured.

• Jon has personally made my business millions of dollars in additional revenue. Not just that, he's enabled our affiliate programs to 2X.

  Joel Therien · Founder, NowLifestyle

• With Profitalize methods we were able to do an additional $57,286 in sales of pure profit. 125% more leads and 37% more customers.

  Matthew Neer · CEO, ListLeverage

• Jon was able to do over $148,368 in sales with us. He's a beast and true master marketer.

  Greg Chambers · CEO, Traffic Authority

• Jon is a digital marketing legend, and among the top growth minded entrepreneurs I've ever met.

  John Crestani · CEO, Super Affiliate System

• Jon created one of the most incredible experiences for my inner circle mastermind members.

  Ryan Allaire · CEO, Mailbox Profits

• I have nothing but positive things to say about Jon. He's passionate and very knowledgeable about marketing. I also love that he writes great copy.

  Renee Frey · CEO, TalentQ

Other work and relationships

What the engagement was, not what it earned. An audience size or a programme total belongs to that business, not to Jon.

• Joel Therien · NowLifestyle · $270M referral revenue
• Pathos Communications PLC · publicly traded
• Chase Hughes · copy and positioning
• Anthony Morrison · lead gen and email
• Investment Joy · 2.52M YouTube subscribers
• Jessica Beeston · funnel architecture
• Ginger Gentile · launch and email
• Matthew Neer · ListLeverage · 125% more leads, 37% more customers

Stages

Speaking is evidence of speaking. It does not establish that a company named on a slide was a client.

Jon Weberg · Founder, Profitalize · Author of the Thirteen Seams

AdWorld Budapest 2024. The slide reads: I have worked with 6 companies that each generated over $300 million in sales.

• AdWorld 2022
• Affiliate World Europe, Budapest
• Traffic and Conversion Summit
• TES Cascais
• AI for Business Summit
• EPIK Summit

Who this is not for

• Anyone with no business yet. There is no handoff to own until something is already moving.
• Anyone who wants it done for them. This is a method you apply. The done for you version is a separate, five figure engagement.
• Anyone expecting a one click install. You write the job description. That is the work, and it is the part that makes it function.
• Anyone who will not read a log. An unwatched worker is worse than no worker.

The four things people ask before they buy

What do I actually get for the money?

A 245 page digital book and 8 job description templates, plus the brand voice template, the 12 section Business Brain starter, the install video, the Friday check in, the drift log, the 80 point health check, and the reader community. You read all of it in your browser after signing in. There is no physical book and no file to download.

What else will I have to pay for?

An AI account of your own, and whatever you use to connect it to your inbox. Readers report roughly $20 to $150 a month at the first install. None of that goes to us.

How much work is this?

An evening for the first install, about half an hour for the Business Brain before it, and fifteen minutes a week after. If you want the whole eight installed, that is months rather than a weekend, and the book sequences them.

What if I want my money back?

Email us inside 30 days and we refund the $7. You keep your access to the book, the templates and the community. We do not take anything back.

Everything else

One last thing

You have read this far, which means some part of this landed.

The honest summary: you have been buying tools and calling it a strategy, and so has nearly everybody else. The fix is not a better tool. It is giving one of them a job, in writing, with the context and the boundaries it needs, pointed at a handoff that is costing you money.

That is the whole book, and the first worker is running by the time you go to bed.

Jon Weberg
Founder, Profitalize